REIGNITING FANDOM FOR POWER RANGERS’ TV FRANCHISE 30TH ANNIVERSARY

Kicked off global campaign announcing two new NETFLIX releases to re-engage lapsed audience.

Led creative strategy for two marketing content pieces, driving brand awareness and nostalgia. Click to view Trailer and Behind-the-Scenes Sneak Peak.

Campaign results: 900M+ earned media impressions, 50M+ trailer views, #1 debut Netflix Kids U.S. Movies

Deliverables: 30th Anniversary campaign assets included press release, social posts, talent support, anniversary logo/branding, and a 2:30 behind-the-scenes (BTS) featurette, which was picked up as an exclusive by Entertainment Weekly.

I also oversaw the creation of a full suite of marketing assets to support the streaming launch of the “Once & Always” 30th anniversary special for Power Rangers, including: tune-in trailer, logo/title treatment, horizontal and vertical key art, stills, character poses (cast & stunt), unit photography, backgrounds and environmentals. \

Additionally, I was a key collaborator with the Content team providing brand direction and input on production including talent relations.